Local, interesting and relevant

When you're creating a message to send to the residents you intend to contact bear in mind 3 things:

1. Is the message addressing something LOCAL to the people you're messaging?

2. Will the content of the message you're about to share with them be of INTEREST to them?

3. Do you know that the message you're sending is RELEVANT to the people you're sending it to?

You're Media training should ensure the content you send is legal and safe to share.  The biggest reason why people unsubscribe from Lancashire Talking / In The Know is because they receive multiple messages of either the same issue or multiple emails with content completely unrelated to them. Please bear this in mind when you create your message. 

Finally, wherever practical, try to include a picture in your message - it's human nature to be drawn into a message if we can see and relate to the issue you're sharing with your residents.